Microsoft: The top 20 highest grossing Windows Phone apps all use in-app purchases
Microsoft has issued some new statistics concerning downloads of apps from both the Windows Store and the Windows Telephone Shop, and perhaps the almost interesting number in this update is that all of the top 20 highest grossing Windows Phone apps accept some kind of in-app purchase feature.
Microsoft also said that of the summit 50 highest grossing Windows Phone apps, 44 used in-app purchases. The company stated:
"In-app purchase of durable and consumable digital products is the model that has grown the fastest in the Windows Phone store, and is becoming an increasingly significant source of revenue in the Windows shop. Advertizement as well continues to grow, although it is a more meaning source of revenue in Windows than Windows Telephone. The paid apps model is beginning to show a slight turn down as developers motion to the "freemium" app model that offers both in-app purchases and/or advertising every bit a potential revenue source. As the adoption of in-app purchasing continues, particularly of consumable in-app purchases, nosotros expect this to go an increasingly significant source of acquirement."
Microsoft added that while the majority of Windows Phone apps have in-app prices at or below $2, the apps in the top 20 have in-app purchase options that go up to $99.99, "with the average beingness $24.84 and a mean of $ten.99."
Microsoft also offered some general updates on app downloads for the Windows Shop and Windows Phone Store. Windows Telephone viii.1 became the master download source for the entire Windows Telephone platform in September, and 70 percent of all downloads from the Windows Store at present come up from Windows viii.ane
Games remain the most popular app category for both Windows Phone and Windows viii.1. The US is by far the biggest marketplace for Windows Shop downloads, with a solid 33 percent of the worldwide market share. For Windows Telephone, the United states still leads at 12 per centum but Communist china is correct behind at ix percent, Republic of india is third at viii percentage, Brazil is fourth at vii percent, and the U.k. is fifth with vi percentage.
What practise you call back of these latest app download statistics and the rising of in-app purchases for Windows Phone apps?
Source: Microsoft
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Source: https://www.windowscentral.com/microsoft-top-20-highest-grossing-windows-phone-apps-all-use-app-purchases
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